Please find below the presentation criteria for the final round of the AIHM Business Plan Competition 2025. Ensure that your presentation adheres to these guidelines to maximise your chances of success.

Presentation Criteria

1. Overview of the Business Concept: Provide a brief introduction to your business concept, similar to your elevator pitch.
2. Value Proposition: Explain how your business provides value to your customers and why they would want to purchase your product or service.
3. Target Market: Describe your ideal customers, their preferences, and what they want. Explain who you are trying to attract and how you plan to reach them.
4. Competitive Analysis: Briefly discuss your potential competitors and how your business will differentiate itself or carve out its own success.
5. Marketing Plan: Outline how you will promote your business, make people aware of your existence, and convince them to try your product or service.
6. Break-even Analysis: Provide a basic break-even chart to demonstrate your understanding of the budget and how much product you need to sell to break even on an initial investment.
7. Conclusion: Recap the key reasons your business idea is exceptional and why it will be successful.

Presentation Guidelines

• Your presentation should not exceed 20 minutes.
• Be creative and professional in your presentation style.
• Capture the audience's attention and impress the judges with your professionalism.
• Use visual aids (e.g., slides, images, videos) to support your presentation, but ensure they are clear and easy to understand.

Judging Criteria

The judging committee will evaluate your presentation based on the following aspects:

• Originality
• Creativity
• Viability
• Presentation skills

By adhering to these presentation criteria and focusing on the judging criteria, you will be better prepared to impress the AIHM committee and maximise your chances of winning the AIHM Business Plan Competition 2025.