BUILD YOUR WELLNESS CONCEPT
You’ve probably heard the phrase: “Health is wealth.” This saying is true in more ways than one. As more and more people turn their attention—and wallets—toward health and wellbeing experiences, the industry is flourishing. Learn how to develop and launch a business concept that taps into the $5.6 billion wellness industry.
COURSE DESCRIPTION
You’ve watched the development and evolution of the wellness industry with captivated attention. You may have been dreaming of launching your own wellness business for years. Whether you’re an individual who’s ready to embrace your own entrepreneurial passions or you’re a hospitality professional looking to launch a wellness concept under the umbrella of an existing hotel and resort business, this course is your turnkey solution. Are you ready to learn how to break into the industry and steer your own wellness concept to success?
Join wellness industry expert Victoria Sardain on a two-day deep dive into the crucial steps to follow for developing, implementing and growing your own venture. Together, you’ll explore the possibilities, identify opportunities, design your own concept and build the core commercial framework for launching, operating and promoting your wellness business.
The weekend workshop kicks off with an intense but fun crash course in Wellness Industry 101. You’ll survey the breadth of the wellness industry and the numerous facets you can leverage for your own concept. What are the biggest trends? Which market demands dominate the industry now? How have other wellness brands carved out their success? Learn from inspiring case studies and start planning your own success story.
With a shared understanding of today’s wellness industry in hand, we’ll move on to an analysis of gaps in the market. Which opportunities are yours for the taking? How can you innovatively meet your target market’s needs and desires? We’ll brainstorm concepts and collaborate, helping each other carve out and fine-tune original, high-potential ideas.
As the weekend continues, develop your wellness business concept. Define its vision and mission, Identify precise target audiences. Craft your unique selling propositions (USPs). We’ll proceed into developing action plans and roadmaps, along with key performance indicators (KPIs) so you can measure and manage your success.
Even the most amazing wellness concept won’t go anywhere if you can’t share your vision with others and clearly communicate its immense potential. To make sure your original idea gets the attention it deserves, we’ll conclude the weekend with a presentation workshop. Create and test out your elevator pitch. This is your chance for concentrated peer feedback and constructive critique. Refine your wellness concept and enhance your presentation.
At the conclusion of the course, you’ll have the tools and plans you need to be the next winning case study. Finish the weekend with a concrete action plan to launch your own independent venture or a new wellness business within an existing hospitality enterprise.
WHO IS THIS COURSE FOR?
ASPIRING ENTREPRENEURS
Perfect for aspiring entrepreneurs eager to launch their wellness or hospitality venture. Discover strategic insights and create tangible action plans.
HOSPITALITY PROFESSIONALS
Ideal for hospitality professionals aiming to leverage innovative wellness concepts to elevate guest experiences and tap into new revenue streams.
WELLNESS PROFESSIONALS
This course unites both wellness and commerce. You may be a Reiki master or the innovator of ‘the best facial ever’, but how are you at business strategy? Learn to turn your talents into a thriving business.
WHAT YOU'LL LEARN
- The fundamental principles and dimensions of wellness within the context of the hospitality industry, providing a solid foundation for understanding guest needs and industry dynamics
- Current trends and market demands in the wellness industry
- How to develop a clear vision and mission statement for your personalised wellness concept
- How to define target audiences and create detailed customer personas, enabling you to tailor your wellness concept and marketing strategies effectively.
- How to craft compelling unique selling propositions (USPs) that highlight the distinctive features and benefits of your wellness concept.
- Which relevant key performance indicators (KPIs) to use to measure the success and impact of your wellness concept.
- How to develop effective strategies for navigating challenges and obstacles during the implementation phase of your wellness concept.
COURSE OUTLINE
Module 1: Understanding Wellness
- Gain insights into the multifaceted dimensions of wellness.
- Analyse current trends and market demands in the wellness industry.
- Evaluate successful wellness concepts in hospitality through case studies.
Module 2: Identify Opportunities
- Assess existing wellness initiatives and market landscapes.
- Recognise potential gaps and opportunities in the hospitality industry.
- Generate innovative ideas for wellness concepts through collaborative brainstorming.
Module 3: Design Your Wellness Concept
- Develop a clear vision and mission statement for your wellness concept.
- Identify target audiences and create detailed customer personas.
- Craft unique selling propositions (USPs) to differentiate your concept in the market.
Module 4: Implementing and Sustaining
- Create actionable plans and roadmaps for implementing your wellness concept.
- Establish key performance indicators (KPIs) to measure success.
- Forge collaborative partnerships and networks to support implementation.
- Overcome potential challenges and obstacles in the implementation process.
Module 5: Presentation and Feedback
- Refine presentation skills for effective communication of your wellness concept.
- Engage in peer review and constructive feedback sessions.
- Incorporate feedback to enhance and refine your wellness concept.
- Deliver final presentations.
Expert
Wellness industry expert Victoria Sardain is a graduate of the prestigious Lausanne Hospitality Business School, from which she earned a degree in International Hospitality Management. Alongside her hospitality training she pursued an intense passion for wellness—earning qualifications as a Personal Trainer, Yoga Teacher and Certified Life Coach. Wellness and hospitality are complementary industries; Victoria found her professional gift at their intersection. She unites these two obsessions and guides others in championing a holistic approach to wellness and business success.
Embracing her own entrepreneurial spirit, Victoria combined her two areas of expertise—hospitality and wellness—to launch VS Wellness Consulting, a boutique consultancy that helps hospitality businesses tap into the $5.6 trillion dollar global wellness industry. Currently based in Southeast Asia, she specialises in tailoring wellness offerings that not only resonate with the modern consumer but also align seamlessly with her clients’ business objectives. With a deep knowledge and understanding of wellness trends, market opportunities and how winning businesses in this sector have achieved their success, she helps others carve out their niche in the booming wellbeing business.
ENROLMENT CRITERIA
This course is designed for ambitious professionals from any industry. There are no prerequisites to enrol.
ENROLMENT PROCESS
To enrol, please choose your dates and and fill in your personal details. You will then receive an email with a payment link. Acceptance is contingent upon receipt of payment at least five days before the start of the course. Late enrolments may be accepted on a case-by-case basis.
DEADLINE
We must receive payment at least five days before the start of the course. Late enrollments can be accepted on a case-by-case basis.
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