A brand is more than just logos, fonts and colours. Each brand has a narrative, story, target audience, attributes, positioning and much more. Understanding each of these elements is crucial for brand marketing. They’re your building blocks for creating an action plan to grow your brand value and develop content that achieves your goals.

In this course 1+1 doesn’t equal 2; 1+1 = 3. By understanding your brand fully, you can leverage it to achieve even higher levels of results. Gain new tactics to create resonance with your potential buyers and build a long-term relationship with your clientele. This 2-day workshop is packed with hands-on activities blending brand marketing, content creation and creativity.

Your expert trainer will introduce you to the brand architecture framework. Learn to create strategic content pillars that serve as core topics or themes around which all content revolves. Explore crucial elements of visual content creation and copywriting. Analyse the tactics of successful brands to develop a real-world understanding of content marketing and how you can use the same tactics to connect with your own audience.

Do you want to translate your brand into captivating content? We’ll cover concrete ways you can begin doing so today and tools you can use to create branded content yourself or to expertly guide third-party companies in producing high-impact content. Super-charge your marketing reach and results with the best practices in strategic content marketing.