Event Management
Calling all party planners, meeting makers and would-be workshop wizards! This course is your backstage pass to the exciting realm of event planning. Learn how to design and plan your event and manage the show like a star!
COURSE DESCRIPTION
Do you want to organise an event but you don’t know where to begin? Maybe you’re dreaming of turning parties into your profession. Or maybe your corporate job has tasked you with planning a workshop, a small conference or fun staff get-together. Whether you’re excited about creating and hosting an event or the very thought of it turns you into a big ball of nerves, this course will prepare you to win at the event planning game.
Do you want to organise an event but you don’t know where to begin? Maybe you’re dreaming of turning parties into your profession. Or maybe your corporate job has tasked you with planning a workshop, a small conference or fun staff get-together. Whether you’re excited about creating and hosting an event or the very thought of it turns you into a big ball of nerves, this course will prepare you to win at the event planning game.
Over the course of one weekend, we’ll cover all the key topics you need to understand in order to thrive. We’ll master the essentials of the entire process for planning and executing events. Expects lots of activities, discussions, real-life examples and hands-on learning experiences.
You’ll start by building an introductory foundation in the MICE (meetings, incentives, conferences, exhibitions) and events industry before turning to event planning trends and future of the MICE industry. After discovering the past, present and future of event planning, you’ll dive into how to create and manage your very own event. We’ll cover the entire planning process—starting with conceptualising your event, planning for budgeting, outlining the budget process and mastering best practices in financial management.
Learn how to design your event. Discover the initial stages of managing an event. Gain techniques and tips on event marketing and acquire and understanding of the appropriate tools for various kinds of events. Together, we’ll dive into how you can build and manage the right team of people for your event and also cover the important elements of financial management. We all hope that our events unfold perfectly, but a good event planner always has a Plan B. We’ll spend some time talking about planning for event risk and crisis management.
A lot of work goes into every event—before, during an after. In addition to the design and planning stage, we’ll cover on-site operations and running the show. Lastly, we’ll address the post-event follow-up procedures.
By the end of the weekend, you’ll have all the tools and knowledge you need to design and run your own successful event!
WHO IS THIS COURSE FOR?
Students
Are you a university or business school student dreaming of a career in events management? This is your introduction to one of the world’s most exciting jobs.
Professionals
Are you a working professional who has been tasked with planning an event or who wants to move into the event planning space? This is your turn-key course. Learn what you need to start planning your first event.
Managers and Executives
You’re a seasoned expert in your field of business, but event planning is one of your growth areas? Fill in your knowledge gaps so you can lead or support your team members in developing and running successful events.
Entrepreneurs
Events are part of every industry and every business. Understand the essentials of designing and executing meetings, conferences, incentive trips, exhibitions, festivals, corporate gatherings and more.
WHAT YOU'LL LEARN
- Background of the MICE/events industry—its scope, size, importance and impact on individuals, businesses and society
- Trends and the future of the events industry
- How to develop an event from scratching using the 5 Ws
- Best financial practices—how to budget for events to avoid spending more money than you need to
- How to identify expenses and projected revenue for the event
- The entire process of event creation—design, initial stages, marketing, working with people, money management and identifying risks
- How to bring your event to life—event operations procedures, best practices, on-site tasks, running the show effectively and post-event follow-up
COURSE OUTLINE
Module 1: Introduction to the MICE and Events Industry
- The scope of the meetings and events industry
- Introduction to the MICE (Meetings, Incentives, Conventions and Exhibitions) industry
- Identifying the purpose of meetings and events
- Evaluating meetings and events’ impact on business and society
- Trends of the MICE/Events industry
- Future of the MICE/Events industry
Module 2: Event Conceptualisation and Budgeting
- Identifying and describing elements of the strategic event planning process
- Defining your event concept by using the 5 Ws
- Outlining the budget process and best practices in financial management
Module 3: Event Creation
- Event design
- Initial stages of managing your event
- Event marketing
- Talent management
- Financial management
- Event risk and crisis planning
Module 4: Bring Your Event to Life and Post-event Follow-up
- Event operations
- On-site
- Running the show
- Post-event follow-up
Expert
A lifelong learner, passionate undergraduate and graduate degree lecturer, guest speaker and trainer in the business and hospitality industry, Dr. Natasha Doowa has spent the past decade building and sharing her expertise as a lecturer at various universities in Thailand. Her specialisations include a variety of topics in business management, event management and business communication.
A firm believer in enhancing twenty-first century skills in the classroom, she assists individuals in achieving their career goals—training others to master their public speaking, business English skills, develop their CVs and prepare for successful job interviews. Dr. Natasha is a frequent guest lecturer at the Asian Institute of Technology, where she teaches “Master Presentation Skills: A Hands-on Workshop” and “Business English Skills.”
With a particular interest and wealth of experience in event planning and finding sponsorship for events, Dr. Natasha has organised a variety small to large scale events, including conferences, exhibitions and workshops. She also loves sharing her passion for and knowledge of event planning, leveraging contemporary teaching techniques to promote a stimulating learning atmosphere.
ADMISSION CRITERIA
Our course is designed for ambitious professionals. There are no admission requirements to enroll in this course. You can come from any sector and bring a host of background experiences.
ADMISSION PROCESS
To enroll, choose the desired intake and fill in your personal details. You will receive an email with the payment link. You are accepted in the course only upon receipt of payment.
DEADLINE
We must receive payment at least five days before the start of the course. Late enrollments can be accepted on a case-by-case basis.
EXPLORE YOUR PROGRAMME OPTIONS
Customer Service Excellence
Seeking to enhance your business’s customer service experience and inspire rave reviews for your brand? Frustrated with the level of service currently offered by your team? This course will show you how to map out and design a consistently excellent customer experience.
Emotional Intelligence
What drives the achievements of the most successful leaders? According to research published by Harvard Business School, 90% of the difference in performance by leaders is due to emotional intelligence, or EQ rather than IQ. For those in leadership roles, people skills even more so than technical abilities, predict performance and profits.
