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HOTEL DIGITAL MARKETING AND DISTRIBUTION

Feeling overwhelmed by the multitude of digital marketing and distribution channels and tactics available for hotels? Are you taking the actions you absolutely need to be taking? Do you know what these actions are? What mistakes do you need to avoid? Discover the digital marketing tactics essential to a hotel’s success in today’s business world—and how you can put them into practice immediately.

COURSE DESCRIPTION

Struggling to keep up with the latest digital marketing trends and strategies for hotels? Frustrated by ineffective campaigns that fail to drive bookings and revenue? Our "Hotel Digital Marketing and Distribution" course is designed to address your specific challenges and empower you with practical solutions.
Whether you’re a seasoned hotel professional with years of experience or you’re completely new to hotel marketing, staying on top of the best practices for digital marketing and distribution can be a challenge. This weekend course for hotel professionals makes it simple.
 

We’ll start by exploring the foundational concepts of digital marketing for hotels, gaining a comprehensive understanding of its importance and how it integrates into your overall distribution strategy. Discover the diverse array of channels and stakeholders involved in hotel distribution, from online travel agencies (OTAs) to metasearch platforms, property management systems (PMS) and central reservations systems (CRS). Explore the fundamentals of optimising OTA channels efficiently.

 
Next, you'll master the art of hotel website design and user experience essentials. Explore best practices for creating visually stunning websites that drive conversions—including layout, navigation, visuals and user interface (UI) elements. You'll also learn how to optimise your website for conversion, employing tactics such as effective call-to-action (CTA) buttons, booking form optimisation and A/B testing.
 
We’ll then delve into the world of data-driven insights with Google Analytics. Learn to set up and analyse key metrics crucial to the hospitality industry. Understand how to track website performance, user behavior, and conversion rates, empowering you to make informed decisions and optimise your marketing efforts for maximum impact. 
We’ll also dedicate a session to your hotel's online presence with the Google My Business listing. Learn how to claim and optimise your listing to improve local search ranking and visibility, and discover best practices for managing your online reputation effectively.
 
Our following workshop session on Google Ads focuses on tailoring campaigns specifically for hotels. Explore different ad formats and targeting options to reach potential guests effectively. Learn how to measure campaign success and track key metrics like return on investment (ROI) to optimise performance and drive tangible results.
 
Your second day of class will be devoted primarily to exploring the power of social media advertising, with special attention to Meta’s platforms Facebook and Instagram. We’ll cover best practices for using social media advertising to reach your target audiences, promote your hotels and drive bookings. 
 
As we cover social media advertising essentials, you’ll learn how to create compelling ad campaigns that resonate with your audience, from crafting engaging ad copy to selecting the right targeting options and using high-quality visuals. You’ll finish the day with a clear understanding of how to measure and optimise your social media ad campaigns on Meta platforms for better results, ensuring maximum ROI and impact.
 
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WHO IS THIS COURSE FOR?

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Business Leaders/Managers

Drive your business effectively. Understand the key digital marketing and distribution actions you and your team should be taking.

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Entrepreneurs

Are you a hotelier or business owner in the hospitality space? From hotels and resorts to rental villas, guesthouses, bungalows and other boutique accommodation offerings, learn to manage your investment in today’s distribution landscape.

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Aspiring Hoteliers

Exploring the possibility of opening your own hotel business? Learn the must-do’s for any new hotel.

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Marketers

Refresh and update your marketing knowledge. The digital world moves quickly. This is your chance to get back ahead of the curve.

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WHAT YOU'LL LEARN

  • A comprehensive understanding of the different channels and players involved in hotel distribution
  • How to manage online travel agency (OTA) channels most effectively
  • The fundamentals of high-impact web design and how to optimise your website to maximise bookings
  • How to set up and use Google Analytics to track and lean into success
  • How to claim and use your Google My Business listing
  • How to create and manage Google Ad campaigns today
  • How to develop and run high-performing ad campaigns on key social media channels such as Instagram and Facebook
  • How to measure the performance of social media ad campaigns and leverage this knowledge to continually improve campaign results

COURSE OUTLINE

This course consists of two day sessions.
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Learning hours
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Modules

Module 1: Hotel Digital Marketing & Distribution Landscape

  • Introduction to digital marketing for hotels
  • The digital marketing and distribution ecosystem
  • Understanding different distribution channels
  • Overview of managing OTA channels efficiently

Module 2: Mastering Hotel Websites & User Experience Essentials

  • Website design principles for hotels
  • Website conversion optimisation for hotels

Module 3: Google Analytics

  • How to set up Google Analytics accounts for hotels
  • Tracking key metrics for the hotel business

Module 4: Your Google Business Listing

  • Claiming and optimising your Google My Business listing
  • Managing your online presence on Google

Module 5: Google Ads Campaigns

  • Understanding Google Ads for hotels
  • Creating and managing Google Ads campaigns for hotels
  • Measuring the success of Google Ads campaigns

Module 6: Social Media Advertising

  • Understanding social media advertising for hotels
  • Creating effective social media ad campaigns for hotels
  • Measuring and optimising social media ad campaigns
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Expert

Siddhesh Gawde is a veteran hotel professional with extensive experience in digital marketing for the hospitality sector. Having held pivotal roles at both regional and international players in the hotel space—including Compass Hospitality and InterContinental Hotels Group—Siddhesh currently serves as the Head of Marketing at Kingston Hotels Group.

With special expertise in digital marketing and online distribution strategies, his primary focus centres on analysing online user trends, implementing best practices for smart conversions, and integrating effective marketing strategies to optimise overall performance.

Uniting technical understanding with marketing savvy, he holds multiple advanced certifications in digital marketing tools and analytics platforms as well as accolades honoring him for high levels of success in driving bookings and revenue growth.

As an educator, he teaches other hotel professionals how to leverage digital marketing tools and analytics platforms to derive actionable insights and craft data-driven strategies for maximum impact.

ADMISSION CRITERIA

Our course is designed for ambitious professionals. There are no admission requirements to enroll in this course. You can come from any sector and bring a host of background experiences.

ADMISSION PROCESS

To enroll, choose the desired intake and fill in your personal details. You will receive an email with the payment link. You are accepted in the course only upon receipt of payment.

DEADLINE

We must receive payment at least five days before the start of the course. Late enrollments can be accepted on a case-by-case basis.

COURSE DATE

28 – 29 September 2024 (9.00-16.00)

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per course

Taught in English

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BANGKOK CAMPUS

Avani+ Riverside Bangkok Hotel
9th Floor, 257 Charoennakorn Road, Samrae, Thonburi
Bangkok 10600, Thailand

Tel: +66 2 365 6355

PATTAYA CAMPUS

Avani Pattaya Resort
218/2-4, Moo 10, Muang Pattaya, Bang Lamung,
Chon Buri 20260, Thailand

CONTACT US:

contactus@aihm.education

© 2024 Asian Institute of Hospitality Management (AIHM) in academic association with Les Roches