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MASTERCLASS: LEVERAGING CULTURE FOR SUCCESS IN THE LAND OF SMILES

Transform the way you live in Thailand, and increase your chances of having a happy, successful and 'culturally fluent' stay in the Kingdom. Seize this opportunity to learn the secrets of succeeding in Thailand in a one-day masterclass taught by the region’s leading expert in cross-cultural communication, Stuart Jay Raj.

COURSE DESCRIPTION

Are you striving for success in Thailand? Whether you realise it or not, there’s an intricate dance playing out in every business and social interaction in the Kingdom. The players take advantage of a uniquely Thai set of cultural concepts and dynamics. If you step into a meeting room or accept an invitation to a business dinner, you’re automatically playing the game too. But how can you expect to win if you don’t know the rules, the tools at your disposal or the tactics that are being applied in your direction?

Learn the secrets of leveraging culture for success in the Land of Smiles in a one-day masterclass taught by Stuart Jay Raj, Thailand’s most sought-after international expert in navigating the specifics of Thai culture and communication styles. Understand from personal experience why embassies of many of the world’s superpowers rely on his trainings for bringing their diplomats up to speed in the intricacies of Thai-style negotiation. In just one day, you’ll learn to ‘read the room’ in Thailand and discover some of the most important cultural concepts underpinning communications and interactions.

If you’re new to Thailand, this class is your chance to hit the ground running with an impressive level of cultural competency, even if you don’t yet speak any of the language. If you’ve been living and working in Thailand for years, you’re likely to find many of the day’s lessons life-altering, opening up new paths to cultural understanding and success. Discover the cultural concepts that impact business interactions and relationships. Get to know the cultural faux-pas and missteps you may have been unknowingly making. Arm yourself with new insights and tactics for persuading and influencing others in a Thai cultural setting.

As the course gets underway, you’ll also quickly understand why Stuart is such a highly acclaimed trainer. In addition to his deep cultural knowledge and mastery of cross-cultural communication dynamics, he brings three decades of facilitation experience to the seminar room. You’ll learn in an environment that’s engaging and entertaining with highly memorable and creatively presented lessons. Importantly, the focus is on results. Walk in as a novice at navigating the Thai business landscape and emerge with knowledge many gain only after decades, if at all. New levels of success in Thailand await you.

WHO IS THIS COURSE FOR?

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Expatriate Professionals

Gain essential cultural insights to navigate the Thai workplace and marketplace more effectively.

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Expatriate Executives

Upgrade your leadership skills in Thailand with strategic cultural knowledge that impacts decision-making, relationships and corporate dynamics—crucial from top-level management.

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International Entrepreneurs

Learn key aspects of communication and the ‘invisible factors’ that impact doing business in Thailand so you can steer your ventures to success.

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International Students

Are you a foreign student attending university in Thailand and looking for ways to empower your eventual success in the business world here? Start your career out with a major advantage.

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International Businesspeople

Are you a businessperson who frequently does business in Thailand or with Thai companies or partners? Learn to leverage Thai culture for your success.

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WHAT YOU'LL LEARN

  • Understand and apply the art of making a positive first impression in Thailand.
  • Explore and appreciate the depth of Thai culture through its linguistic and symbolic expressions.
  • Develop strategies for cultural adaptation and rapport-building with Thai colleagues and stakeholders.
  • Enhance communication skills for clear, concise, and persuasive interactions in a Thai cultural setting.

COURSE OUTLINE

This course consists of 
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Learning hours
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Modules
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Module 1: Introduction – Wai Not?

  • Master the art of the ‘Wai’ and make a positive first impression.

Module 2: Thai Through Tattoos

  • Explore cultural concepts such as Greng Jai, Sakdi Na, Thai Surnames and Gan Hai Giat through the lens of tattoos.

Module 3: Na-Mo-Phu-Tha-Ya (5 Magic Syllables)

  • Use cultural symbols to understand core Thai cultural principles.

Module 4: Cultural Dynamics – Cultural Analysis Activity

  • Develop skills to discern cultural profiles and adjust communication styles accordingly.

Module 5: Get to Know Your Mouth

  • Enhance your pronunciation and understanding of Thai tones and sounds.

Module 6: Business Case Study

  • Applying the concepts you’ve learned to find solutions in a business context.

Module 7: Communicating Ideas with Clarity and Force

  • Improve your ability to speak clearly, concisely and convincingly in a Thai cultural setting.
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Expert

Stuart Jay Raj is a distinguished expert in cross-cultural communication and the CEO of a global tech company. With over 30 years of experience facilitating in multiple languages, including Thai, Lao, Chinese and Indonesian, Stuart brings a wealth of knowledge from his work across various industries such as Aerospace, Government/NGO, Finance, Automotive, Oil & Gas, Cyber Security and the Military. 

He is the author of "Cracking Thai Fundamentals: A Thai Operating System for the Mind," built on his programme of the same name which has helped people for over 20 years, understand the Thai language and culture. 

Stuart's cross-cultural programmes have been conducted for executives of all levels in Thailand, including Diplomats arriving in Thailand for their new postings, under the 'Expatriate Orientation Programme' run by the Ministry of Thai Foreign Affairs. His background as a Dale Carnegie Trainer further underscores his capability to deliver impactful training programs tailored to a diverse range of professionals and executives across the region.

ADMISSION CRITERIA

Our course is designed for ambitious professionals. There are no admission requirements to enroll in this course. You can come from any sector and bring a host of background experiences.

ADMISSION PROCESS

To enroll, choose the desired intake and fill in your personal details. You will receive an email with the payment link. You are accepted in the course only upon receipt of payment.

DEADLINE

We must receive payment at least five days before the start of the course. Late enrollments can be accepted on a case-by-case basis.

Date

6 July 2024 (9.00-16.00)

0
per course

English session

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BANGKOK CAMPUS

Avani+ Riverside Bangkok Hotel
9th Floor, 257 Charoennakorn Road, Samrae, Thonburi
Bangkok 10600, Thailand

Tel: +66 2 365 6355

PATTAYA CAMPUS

Avani Pattaya Resort
218/2-4, Moo 10, Muang Pattaya, Bang Lamung,
Chon Buri 20260, Thailand

CONTACT US:

contactus@aihm.education

© 2024 Asian Institute of Hospitality Management (AIHM) in academic association with Les Roches