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PERSONAL BRANDING

Personal Branding Fundamentals for Global Impact and Influence

COURSE DESCRIPTION

Are you a young professional with big goals for the future? A go-getter ready to take your career to the next level? A mid-career professional who’s shifting focus and seeking to establish a reputation in a new arena?

Join instructor Samantha Lauver-Marion as he provides a warm, supportive atmosphere in which learners are encouraged to intensively explore their strengths in order to create a personal brand that authentically and effectively communicates their values and professional gifts. Together we will build a strong community in which to provide encouragement and feedback, while supporting each other as we pursue our goal of creating successful personal brands.

WHO IS THIS COURSE FOR?

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Young Professionals

who are looking to develop a road map to establish their presence as professionals in their field

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Managers

who wish to develop, refine or elevate their personal brand to create a stronger platform for career growth

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Executive

who are looking to build trust with potentials clients and employers and want to solidify their reputation as an expert in their industry

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WHAT YOU'LL LEARN

  • Why it is important to define your personal brand

  • How to identify one social media platform to develop your strategic presence and reach your target audience

  • How to create a mission statement for your personal brand 

  • Why it is important to design a ‘Board of Directors’ for your brand

COURSE OUTLINE

This course consists of 
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Learning hours
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Modules

Module 1: Your Personal Brand Strengths

  • Identify the purpose, benefits and responsibilities of branding
  • Define your personal values, strengths and long term goals in alignment with your personality type

Module 2: Build Your Brand's Infrastructure

  • Discuss key elements including authenticity and the importance of choosing three cornerstone words
  • Develop a mission statement and select a key personal photograph for your brand

Module 3: Establishing Your Brand's Digital Space

  • Select a maximum of three preferred social media platforms to build your personal brand
  • Create an action plan to develop your personal brand over the next three months
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Trainer

Samantha Lauver-Marion, the Director of Global Partnerships at AIHM, has intentionally built her personal brand over the last decade on multiple channels to create a network that spans the globe. By leveraging her rounded experience in operations, sales, communications and customer relationship management Samantha is actively bridging the gap between generations, cultures and industries through engaging events and executive training experiences held at the Asian Institute of Hospitality Management campuses across Thailand. As a graduate of hospitality management from Temple University in the United States of America she is a certified trainer with a proven record of empowering leaders, executives and students to succeed.

ADMISSION CRITERIA

Our course is designed for ambitious professionals. There are no admission requirements to enroll in this course. You can come from any sector and bring a host of background experiences.

ADMISSION PROCESS

To enroll, choose the desired intake and fill in your personal details. You will receive an email with the payment link. You are accepted in the course only upon receipt of payment.

DEADLINE

We must receive payment at least five days before the start of the course. Late enrollments can be accepted on a case-by-case basis.

COURSE DATE

19 January  2025 (9.00-17.00)

0
per course

Taught in English

"It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently."

- Warren Buffett

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BANGKOK CAMPUS

Avani+ Riverside Bangkok Hotel
9th Floor, 257 Charoennakorn Road, Samrae, Thonburi
Bangkok 10600, Thailand

Tel: +66 2 365 6355

PATTAYA CAMPUS

Avani Pattaya Resort
218/2-4, Moo 10, Muang Pattaya, Bang Lamung,
Chon Buri 20260, Thailand

CONTACT US:

contactus@aihm.education

© 2025 Asian Institute of Hospitality Management (AIHM) in academic association with Les Roches