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PERSONAL BRANDING

Though the concept of personal branding is not new, questions remain about how to create one and, more importantly, what it means to maintain and inhabit that brand. This course is your opportunity to define your brand and to learn the strategies to showcase and manage your brand once it’s established.

COURSE DESCRIPTION

Are you a young professional with big goals for the future? A go-getter ready to take your career to the next level? A mid-career professional who’s shifting focus and seeking to establish a reputation in a new arena?

Join instructor Warren Stanworth as he provides a warm, supportive atmosphere in which learners are encouraged to intensively explore their strengths in order to create a personal brand that authentically and effectively communicates their values and professional gifts. Together we will build a strong community in which to provide encouragement and feedback, while supporting each other as we pursue our goal of creating successful personal brands.

WHO IS THIS COURSE FOR?

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Young Professionals

who are looking to develop a road map to establish their presence as professionals in their field

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Managers

who wish to develop, refine or elevate their personal brand to create a stronger platform for career growth

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Executive

who are looking to build trust with potentials clients and employers and want to solidify their reputation as an expert in their industry

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WHAT YOU'LL LEARN

  • What personal branding means and what it means to inhabit your brand
  • How to identify the social media platforms most important to your personal brand and how to establish a strategic presence on them
  • How to create a mission statement for your personal brand 
  • How to build a ‘board of directors’ for your brand
  • The fundamentals of digital security and reputation management
  • How to create a system for on-going brand maintenance

COURSE OUTLINE

This course consists of 
0
Learning hours
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Modules

Module 1: An overview of personal branding

  • The goal of this module is to help you gain an understanding of the basic purpose, benefits and responsibilities of branding, and to begin the process of defining your values, gifts and goals. This will be supplemented with students defining their own personality type.

Module 2: Building your brand's infrastructure

  • As with any other construction project, infrastructure is absolutely key to the successful creation of your brand. In this module, we will discuss key elements including authenticity and the importance of choosing three cornerstone words, your mission statement and why you should incorporate your photo into your brand.

Module 3: Establishing your brand's digital home

  • A guide to claiming your parts of the web. When it comes to social media platforms, you have lots of choices. At the end of this lesson, you will have identified three platforms that best fit your brand.

Module 4: Creating your brand’s maintenance plan

  • This module focuses on the pros and cons (and nuts and bolts) of creating a maintenance plan for your brand.

Module 5: Your online identity

  • In this module you will learn how reputation and digital privacy affect your brand.
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Trainer

Warren Stanworth is the Academic Dean of the Asian Institute of Hospitality Management in academic association with Les Roches (AIHM). Overseeing planning and development at levels of the institute, he drives excellence in teaching through pedagogical innovations and incorporating new technologies in the learning experience. Warren holds postgraduate degrees from the University of Huddersfield, Lancaster University and the University of Central Lancashire. A recipient of numerous teaching awards, he brings a depth of professional experience gained through many years of designing and implementing courses at universities and professional institutes across the UK and Thailand – as well as intercultural insight gained through teaching and mentoring a diverse range of international students from over twenty countries.

ADMISSION CRITERIA

Our course is designed for ambitious professionals. There are no admission requirements to enroll in this course. You can come from any sector and bring a host of background experiences.

ADMISSION PROCESS

To enroll, choose the desired intake and fill in your personal details. You will receive an email with the payment link. You are accepted in the course only upon receipt of payment.

DEADLINE

We must receive payment at least five days before the start of the course. Late enrollments can be accepted on a case-by-case basis.

COURSE DATE

10 - 11 February 2024
0
per course

Taught in English

"It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently."

- Warren Buffett

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BANGKOK CAMPUS

Avani+ Riverside Bangkok Hotel
9th Floor, 257 Charoennakorn Road, Samrae, Thonburi
Bangkok 10600, Thailand

Tel: +66 2 365 6355

PATTAYA CAMPUS

Avani Pattaya Resort
218/2-4, Moo 10, Muang Pattaya, Bang Lamung,
Chon Buri 20260, Thailand

CONTACT US:

contactus@aihm.education

© 2024 Asian Institute of Hospitality Management (AIHM) in academic association with Les Roches