ONE WEEKEND. THREE OUTSTANDING COURSES.
The luxury market is soaring with 5-year outlooks showing momentous growth for these upper-tier business segments. In addition to the boom taking place, analysts have identified something fascinating about this new growth. Paradigm shifts are transforming the very nature of luxury and luxury consumer expectations. Understand what’s happening and learn how to tap into the surge. AIHM is delighted to be welcoming esteemed luxury management expert Dr. Estelle Dinh for an exclusive series of three one-day workshops from Friday 4 August to Sunday 6 August 2023.
Join Friday’s course in European Dining and Social Etiquette to master the details of formal etiquette codes so you can focus your attention on business conversations with confidence in your ability to make a fantastic impression. Learn by doing. This special course takes the form of a formal dinner hosted by Dr. Dinh and prepared by a talented culinary team.
On Saturday, we cover Etiquette and Luxury Attitude in Customer Service. You’ll learn how to rethink the customer service experience to stand out from the competition and foster brand loyalty amongst luxury consumers.
Sunday’s course on Business of Luxury gives you an unparalleled opportunity to update your understanding of the rapidly changing luxury market. Dr. Dinh guides you in the process of developing successful business strategies for the luxury market of today and tomorrow.
European Dining and Social Etiquette
Friday 4 August 2023 (19.00-22.30)
THB 6,900.-
Etiquette is an artform. Far more than a set of rules, it’s an expression of social values, an articulation of aesthetics and a language. A mastery of etiquette builds confidence, charisma and persuasion. Learn the art of making an elegant impression.
Etiquette and Luxury Attitude in Customer Service
Saturday 5 August 2023 (9.00-16.00)
THB 4,900.-
Luxury consumers want to feel valued and one-of-a-kind. However, many luxury brands—despite having a luxury product—fall short on elements of the luxury experience. Learn the tactics for creating a luxuriously memorable experience through every word and gesture.
Business of Luxury
Sunday 6 August 2023 (9.00-16.00)
THB 4,900.-
The luxury market is soaring with 5-year outlooks showing momentous growth for these upper-tier business segments. In addition to the boom taking place, analysts have identified something fascinating about this new growth. Paradigm shifts are transforming the very nature of luxury and luxury consumer expectations. Understand what’s happening and learn how to tap into the surge.
Guest Expert
Listed in Forbes Monaco’s 40 Under 40, Dr. Estelle Dinh is CEO of Attixs Global Collection S.A. and a professor in luxury management at both the International University of Monaco and Glion Higher Institution of Education in Switzerland. As an academic, she lectures on luxury branding and marketing, luxury services, etiquette, and customer service attitude for the luxury market. She also possesses particular expertise in the intersection of cultural diversity and business, including the cultural factors impacting today’s Western and Asian luxury markets.
"Some people think luxury is the opposite of poverty. It is not. It is the opposite of vulgarity."
- Coco Chanel
