UPSELLING & SALES STRATEGIES
The key to great upselling is understanding your customer’s needs and connecting with them. When you are fully present and paying attention, upselling becomes easy—it’s simply about offering more value.In this course, you’ll learn how to upsell by focusing on what’s best for your customer. By listening carefully and building trust, you’ll make suggestions that truly help them. No pressure, no tricks—just a natural way to guide your customers to more of what they need, leaving them happier and your business stronger.
COURSE DESCRIPTION
In business, as in life, the key to success lies in understanding the deeper nature of our experience. Upselling is not simply about getting as many people to buy your product or service as possible—it's about seeing the connection between a clear mind, genuine service, and natural rapport with others.
This course invites you to step beyond traditional sales tactics and explore the essence of human connection, guided by the understanding that all experiences, whether in business or personal life, are shaped from within.
Through this course, you’ll learn not only the techniques of upselling but also the principles that lead to effortless connection with your customers. You’ll discover that the art of selling is about helping people realize what they truly desire—and guiding them toward it with clarity and ease. When we operate from a space of insight and presence, sales become an extension of service, and the relationship between business and customer thrives naturally.
WHO IS THIS COURSE FOR?
This course is designed for those in the hospitality and service industries who wish to transform their approach to sales. Whether you’re a hotel manager, restaurant manager, or part of a service team, this program will help you deepen your understanding of human connection, making every interaction with your customers more meaningful and successful.
WHAT YOU'LL LEARN
- How to approach upselling with a clear and quiet mind
- The power of deep listening in creating lasting relationships with your customers
- Practical techniques for offering services in a way that feels natural and unforced
- How to build rapport that stems from genuine care and insight
- Strategies to handle challenges with grace and resilience, transforming them into opportunities for a deeper connection
COURSE OUTLINE
This course comprises a total of 12 hours of learning over an additional four modules:
Module 1 - Fundamentals of Selling (2 Hours)
- The Nature of Selling: How selling is not about persuasion but insight and service.
- Upselling vs Cross-Selling: Differences and when to apply each.
- Energy and Mindset: Recognizing the role of your state of mind in every interaction.
- Creating Buying Conditions: How to foster an environment where people love to buy.
- Genuine Curiosity: Using curiosity as a tool to guide natural conversations.
Module 2 - Deep Listening & Awareness (2 Hours)
- Deep Listening: Listening beyond words to understand the deeper desires and concerns of your customers.
- Presence in Conversations: How awareness fosters memorable connections and builds trust.
- Building Rapport Naturally: The essence of rapport as a byproduct of presence and genuine care.
- Inside-Out Relationship Building: Understanding how a clear mind creates effortless, authentic relationships.
Module 3 - Handling Challenges with Presence (2 Hours)
- Transforming Challenges: Viewing difficult moments as opportunities for deeper connection.
- The Power of Presence: How a calm mind transforms challenges into meaningful interactions.
- Responding with Grace: Techniques to handle unexpected issues with resilience and insight.
- Turning Mistakes into Opportunities: Leveraging your inner wisdom to recover and build stronger connections.
Delivery Method
- Interactive Discussions: Short lectures interspersed with group dialogue.
- Role-Playing Exercises: Practicing listening, rapport building, and upselling techniques.
- Case Studies: Real-world examples to illustrate course concepts.
- Q&A Sessions: Time for participants to explore challenges specific to their roles.
Final Thoughts:
Selling, in its truest form, is a service. When we recognize that everything we experience comes from within—from our thoughts, our feelings, and our understanding—we begin to operate with a natural ease in all aspects of life, including business.
This course will guide you to tap into that deeper understanding so that your sales interactions are not driven by pressure but by clarity, presence, and genuine care for others.
About the Trainer
Nikon Gormley is a seasoned coach and business leader with over 18 years of experience helping individuals and organizations unlock their full potential. As the founder of Inner Spark Group, he integrates practical sales strategies with a deep understanding of human psychology, rooted in the 3 Principles of Mind, Consciousness, and Thought. Nikon has guided a diverse clientele—ranging from Olympians to business leaders and entrepreneurs—toward success by fostering genuine connections and delivering exceptional customer experiences.
In his training, Nikon emphasizes warmth, insight, exploration, collaboration, and authentic connection. His unique ability to blend strategic business acumen with the power of human connection makes him a highly effective trainer in selling and upselling strategies. Participants leave his sessions equipped not only with actionable tools but also a deeper understanding of how to cultivate long-lasting and meaningful client relationships.
Nikon has worked with organisations that include Tencent, Novo Nordisk, the United Nations, the Ministry of Education of Thailand, the Young President’s Organization, Faz Waz, Dot Property, Techstars, KX Knowledge Exchange for Innovation, PTT (Thailand), Sasin School of Management Chulalongkorn University and the 3P Global Community.
ADMISSION CRITERIA
Our course is designed for ambitious professionals. There are no admission requirements to enroll in this course. You can come from any sector and bring a host of background experiences.
ADMISSION PROCESS
To enroll, choose the desired intake and fill in your personal details. You will receive an email with the payment link. You are accepted in the course only upon receipt of payment.
DEADLINE
We must receive payment at least five days before the start of the course. Late enrollments can be accepted on a case-by-case basis.
"Sales is an outcome, not a goal. It’s a function of doing numerous things right, starting from the moment you target a potential prospect until you finalize the deal."
~ Jill Konrath
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